GrowReach. UGC Ads: Scripts & Storyboards · 2026-09-08

GrowReach UGC Ads — Scripts & Storyboards

Purpose: 4 UGC ads (TikTok / Reels / Shorts, 9:16, ~45s each) — one per target persona. Each script highlights the ONE thing that matters most to that persona (per product cues), uses the retiplex 5-part structure (Hook → Problem → Solution → Social Proof → CTA), and ends with a shot-by-shot storyboard that feeds directly into the higgsfield shot-list step or a human creator brief.

Voice: American, casual, first-person, proof-first. "Structured spontaneity" — lock the structure and key messages, free the exact wording. All metrics from the public proof bank (never the private "700+ paying customers").

Date: 2026-09-08 · Source skill: ugc-testimonial-scripting

1) Daniel, 34 — Founder, B2B SaaS (Primary · 40%)

Testimonial focus (the ONE thing this must highlight)

More leads for his business — comments that sound like him (his network would notice AI), and proof of which comment led to which conversation. The emotional core: "I know LinkedIn works, but I can't be consistent enough to make it compound."

Hooks (5+ — test as separate variations)

  1. Curiosity gap: "I found the one thing that actually gets me leads from LinkedIn — and it's not posting."
  2. Bold claim: "Stop spending 90 minutes a day commenting on LinkedIn."
  3. Relatable moment: "POV: you know LinkedIn is your best channel, but you can't be consistent enough to make it compound."
  4. Curiosity + proof: "I tracked one comment to a booked demo. That's when I stopped doing this manually."
  5. Bold claim (voice): "My network literally can't tell these comments are AI."
  6. Relatable + time: "I used to comment for 90 minutes a day. Now I review for 10."

Script (~45s)

HOOK (0–3s): "I used to spend 90 minutes a day commenting on LinkedIn. And I still wasn't consistent enough for it to actually compound."

PROBLEM (3–9s): "I knew LinkedIn was my best channel — I'd gotten deals from it. But between running the company and posting, the cadence just died. And every tool I tried sounded like a bot. My network would've noticed in a second."

SOLUTION (9–20s): "Then I set up GrowReach. It learned my voice from my profile — the first five comments, my network thought they were mine. It finds the posts my prospects are actually reading, comments in my style, and I just review for ten minutes a day. [show dashboard]"

SOCIAL PROOF (20–36s): "Here's the part that got me: I can see exactly which comment led to which conversation. 36% of my comments turn into warm leads. I booked a demo from a single comment on a post I would've scrolled past. [show pipeline: comment → lead → demo]"

CTA (36–45s): "If you're a founder who knows LinkedIn works but can't keep up with it — this is the tool. Link's below. Try it, and if the first comments don't sound like you, don't pay."

Storyboard

# Time Shot type Visual / action Audio / VO Text overlay B-roll / asset
1 0–3s Selfie close-up, desk setting Daniel looks at camera, mid-thought, slight head tilt Hook line "90 min/day commenting. Still not compounding." —
2 3–9s Selfie, slight push-in He recounts the frustration, gestures "dead" cadence Problem lines "Every tool sounded like a bot" [screenshot: old spreadsheet of manual commenting]
3 9–20s Medium, screen share He turns to laptop, shows GrowReach dashboard, taps a comment Solution lines "Learned my voice. 10 min review." [@dashboard: commenting strategy view, generated comment]
4 20–36s Close-up on screen, then back to face Scrolls pipeline view: comment → lead → demo; points at it Proof lines "36% of comments → warm leads" [@pipeline: lead card with Heat Score, demo booked]
5 36–45s Selfie return Wraps up, points down/at link CTA lines "Link below. Don't pay if it's not you." [@logo card]

2) Elena, 31 — Head of Growth / Sales (Primary · 25%)

Testimonial focus (the ONE thing this must highlight)

Pipeline attribution to justify the spend — improving the conversion ratio, seeing which comments and which accounts are performing, and real conversion and meetings booked, not just activity. The emotional core: "My CEO wants pipeline from LinkedIn and I need to prove the ROI."

Hooks (5+)

  1. Bold claim: "My CEO asked me to prove LinkedIn was worth it. Now I show him the pipeline."
  2. Curiosity gap: "I found the tool that shows me which comment booked the meeting."
  3. Relatable moment: "POV: your CEO wants pipeline from LinkedIn and you can't prove the ROI."
  4. Bold claim (metric): "We don't track impressions anymore. We track meetings booked."
  5. Curiosity + control: "I can see which accounts are actually performing — and cut the rest."
  6. Relatable + budget: "I needed to justify the spend. Now the numbers justify themselves."

Script (~45s)

HOOK (0–3s): "My CEO wanted pipeline from LinkedIn. I needed to prove the ROI — or lose the budget."

PROBLEM (3–9s): "We were posting, we were commenting, we had 'engagement.' But I couldn't tell my CEO which of it actually drove meetings. Impressions don't justify spend."

SOLUTION (9–20s): "GrowReach changed the conversation. Every comment it writes is tracked — comment to conversation to warm lead to booked meeting. I can see which comments are performing and which accounts are actually converting. [show attribution view]"

SOCIAL PROOF (20–36s): "Since we started, we've booked 875+ demos from GrowReach comments across our accounts. 36% of comments turn into warm leads. Now when my CEO asks, I show him the pipeline — not the activity."

CTA (36–45s): "If you need to prove LinkedIn ROI to your boss — this is how. Link's below. See which comments are actually booking meetings."

Storyboard

# Time Shot type Visual / action Audio / VO Text overlay B-roll / asset
1 0–3s Selfie close-up, office/meeting-room vibe Elena looks at camera, confident, slightly exasperated Hook line "Prove the ROI — or lose the budget" —
2 3–9s Selfie, medium She lists the old metrics with a dismissive hand wave Problem lines "Impressions don't justify spend" [screenshot: engagement dashboard with no pipeline]
3 9–20s Screen share Shows GrowReach attribution view: comment → lead → meeting Solution lines "Every comment tracked to a meeting" [@attribution: per-comment pipeline view]
4 20–36s Close-up on screen, then face Scrolls account performance; taps a converting account Proof lines "875+ demos booked · 36% → warm leads" [@accounts: per-account performance list]
5 36–45s Selfie return Direct to camera, points at link CTA lines "Link below. See what's booking meetings." [@logo card]

3) Marcus, 42 — Solopreneur / Consultant (Secondary · 20%)

Testimonial focus (the ONE thing this must highlight)

Consistency without eating the week — building authority through consistent, expert comments; the 25–30% brand-building side of GrowReach; quality over volume. The emotional core: "My personal brand IS my business."

Hooks (5+)

  1. Relatable moment: "My personal brand IS my business. But I don't have time to feed it every day."
  2. Curiosity gap: "I show up on LinkedIn every single day now — and it takes me ten minutes."
  3. Bold claim: "You don't need to post every day. You need to comment like an expert, every day."
  4. Proof + authority: "67% of my comments start conversations. That's how authority compounds."
  5. Bold claim (workflow): "I stopped writing comments. I started reviewing them."
  6. Relatable + identity: "I'm a consultant. My expertise IS the product. So I can't afford to sound generic."

Script (~45s)

HOOK (0–3s): "My personal brand is my business. And for years, I couldn't show up consistently enough to build it."

PROBLEM (3–9s): "I'm a consultant — my expertise IS the product. But between client work and actually living my life, LinkedIn always fell off. And when I did comment, it took forever to sound like me."

SOLUTION (9–20s): "GrowReach writes the comments in my voice — expert, specific, one point at a time. It finds the conversations my clients are reading and shows up there for me. I spend ten minutes a day reviewing, not two hours writing. [show comment quality]"

SOCIAL PROOF (20–36s): "67% of my comments get replies. That's the difference between being visible and being an authority. My network thinks I'm everywhere — and honestly, I am. Just not manually."

CTA (36–45s): "If your personal brand is your business, you can't afford to be inconsistent. Link's below. Show up every day without it eating your week."

Storyboard

# Time Shot type Visual / action Audio / VO Text overlay B-roll / asset
1 0–3s Selfie close-up, home office, bookshelf behind Marcus looks at camera, calm, deliberate Hook line "My brand IS my business" —
2 3–9s Selfie, medium He gestures at client work / calendar, then at phone Problem lines "LinkedIn always fell off" [B-roll: calendar full of client calls]
3 9–20s Screen share Shows a GrowReach comment in his voice; reads it aloud Solution lines "Expert. Specific. One point." [@comment: sample comment + post context]
4 20–36s Close-up on replies, then face Shows reply notifications / conversation thread Proof lines "67% of comments get replies" [@replies: conversation thread with prospect]
5 36–45s Selfie return Warm, direct, points at link CTA lines "Link below. Show up daily." [@logo card]

4) Sophie, 28 — Agency Owner / SMM (Secondary · 15%)

Testimonial focus (the ONE thing this must highlight)

Standing out from the market with engagement automation that gets leads for her clients — Team Management: seeing each client's comments, leads, and pipeline live and separately; seats, slots, client invite links; scaling without hiring a commenter per client. The emotional core: "I manage LinkedIn for multiple clients and I need to prove value per client."

Hooks (5+)

  1. Bold claim: "I run LinkedIn for six clients. I don't hire a commenter per client — I use one tool."
  2. Curiosity gap: "Every client thinks I have a team. I have GrowReach."
  3. Relatable moment: "POV: you manage 6 client accounts and they all need to sound different."
  4. Proof + differentiation: "Each client gets their own voice, their own leads, their own pipeline — in one dashboard."
  5. Bold claim (agency edge): "I stopped doing engagement manually and started showing clients real pipeline."
  6. Relatable + scale: "If all my clients sounded like the same bot, I'd lose the retainer."

Script (~45s)

HOOK (0–3s): "I manage LinkedIn for six clients. And they all think I have a team. I have GrowReach."

PROBLEM (3–9s): "The hard part of agency life: every client needs their own voice, their own strategy, their own proof. If they all sound like the same bot, I lose the retainer. And doing engagement manually for six accounts? Not scalable."

SOLUTION (9–20s): "GrowReach's Team Management changed everything. Each client gets their own AI Persona, their own Commenting Voice, their own pipeline — live, in one dashboard. I invite clients to connect their own accounts securely, no passwords. [show team dashboard]"

SOCIAL PROOF (20–36s): "Now I show each client exactly which comments drove their warm leads and demos. That's how I stand out from every other agency — I prove the pipeline, per client. And I scale without hiring a commenter per account."

CTA (36–45s): "If you run an agency and you're doing engagement manually — stop. Link's below. See every client's comments, leads, and pipeline in one place."

Storyboard

# Time Shot type Visual / action Audio / VO Text overlay B-roll / asset
1 0–3s Selfie close-up, bright studio/agency desk Sophie smiles, confident, phone in hand Hook line "They think I have a team. I have GrowReach." —
2 3–9s Selfie, medium She counts clients on fingers, mimics "same bot" voice Problem lines "6 clients. 6 voices. 1 me." [B-roll: multiple client tabs open]
3 9–20s Screen share Shows Team Management dashboard: client list, per-client voice/pipeline Solution lines "Each client: own voice, own pipeline" [@team: dashboard with client accounts]
4 20–36s Close-up on screen, then face Opens one client's pipeline; taps a lead → demo Proof lines "Per-client pipeline proof" [@client-pipeline: lead → demo per client]
5 36–45s Selfie return Direct, points at link CTA lines "Link below. Stop doing it manually." [@logo card]

Shared Creator Brief (for human creators)

Handoff to AI video pipeline

Each storyboard's assets are named (@dashboard, @pipeline, @attribution, @accounts, @comment, @replies, @team, @client-pipeline, @logo) — hand the storyboard to higgsfield-ad-video-production for the shot-list step: script → scenes → beats → named prompts, one clear idea per scene.

References